The Right Format
I'm here analyzing Sprint Battle's market strategy and implementation process. I said this months ago at the beginning of my study of the Track and Field (T&F) industry but, never really gave it any real thought until now. The T&F competition format is the lifeline for sprinters, it is what athletes know and all they know... A sports format is that one key thing that will make or break a sports program for success and sustainability in the eyes of athletes, investors and mainstream media across all global boarders. T&F was established as a part of the ancient Olympic Games in Greece in 776 B.C. The sport program was created alongside religious events and celebrations for the Greek gods, where men would show off their athletic abilities in events like sprint races, long jump, discus, shot put and javelin. These events were highly praised and celebrated by the home cities of the winners, and they still remain a part of what we know as T&F today. However, the T...